Pham Thanh Lam — Portfolio

About Me

THE UNFAIR ADVANTAGE

Most marketers know data conceptually. I built systems that generate it — and I know exactly how to turn those signals into revenue.

Data-Driven Mindset

Real experience processing large-scale behavioral datasets — directly applicable to ad analytics and conversion optimization.

Visual Intelligence

Built AI systems that analyze how products look and get noticed — applied directly to ad creative strategy and content that stops the scroll.

Automation Superpower

Python + AI tools = marketing workflows that scale. Content scheduling, performance reporting, creative testing — automated.

Full Funnel Understanding

Understand the end-to-end customer journey — from awareness to conversion — with the ability to identify drop-off points and optimize each stage for better performance.

I'm Pham Thanh Lam, a Computer Science graduate from UIT-VNU HCM, currently working as an AI Engineer at VNTECH.AI. But my real passion is the intersection of data intelligence and creative marketing.

During my AI internship at HQSoft, I analyzed how product placement on retail shelves drives purchase decisions — the same visual psychology that determines whether an ad gets a click or gets scrolled past.

I'm transitioning into remote Marketing & Content Creation, carrying a toolkit no traditional marketer possesses: Python automation, AI content tools, and a full-stack developer's understanding of the customer journey.

📞 0386 510 050↗ ✉ phamthanhlam02012003@gmail.com↗ ⌥ GitHub Portfolio↗

📍 Ho Chi Minh City, Vietnam

Experience

ROLES THAT BUILT THE EDGE

Every role sharpened a different marketing muscle — from visual analytics to automation and customer behavior intelligence.

2026 — Present

AutomationAIPythonData

VNTECH.AI

AI Engineer — Systems & Visual Analytics

Developed AutoCAD plugins to automate quantity take-off and drawing generation → experience in building systems that reduce manual work and improve efficiency
Processed and analyzed CAD data (INSERT, LINE, TEXT, LEADER) → strong foundation in data extraction and structured information analysis
Built geometry processing and mapping algorithms → ability to handle complex data and transform it into usable insights
Optimized system performance for large datasets → mindset in efficiency optimization and scalable systems

03/2025 — 07/2025

CVRetailVisual

HQSOFT

AI Intern — Product Display Analysis

Analyzed product display images in retail environments → directly applicable to e-commerce & ad creative strategy
Studied how visual shelf positioning affects purchase perception → key insight for ad placement and landing pages
Built evaluation models for product placement → same logic as A/B testing ad placements and content formats
Collaborated with cross-functional teams → proven experience in remote, distributed workflows

Projects

WORK THAT SPEAKS LOUDER

Each project maps directly to a marketing capability — behavior analysis, tool building, and owning the full customer journey.

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PROJECT 01 — FEATURED 🛍️

User Sentiment Analysis System

AI-powered system analyzing customer comments from social media (e.g., Twitter) to detect emotions, opinions, and trends in real-time.

💡 Marketing Edge: I can “read the market” through data. Instead of guessing what content works, I analyze real user emotions to identify what people like, hate, complain about, and engage with. This allows me to create content and ads that match audience psychology, increase engagement, and improve conversion.

AI/NLPUser BehaviorContent InsightTrend AnalysisEngagement Optimization

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PROJECT 02 📹

AI Safety Surveillance

Multi-camera real-time human behavior detection. Built for speed — because on TikTok and Reels, trends wait for no one.

💡 Deep understanding of human attention patterns applied to content timing and engagement strategy.

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PROJECT 03 🚗

Vehicle Tracking & Analytics

Real-time tracking with movement pattern analysis and a Streamlit dashboard — proof I can build marketing reporting tools.

💡 Movement analytics = user behavior analytics. Same logic, different domain.

Skills

THE HYBRID
TOOLKIT

Creative instinct backed by technical precision. The rarest combination in marketing today.

Python & Automation

Data Analysis & Insights

AI Tools for Content

Visual Strategy & Layout

Content Creation & Video

Performance Marketing

🎬

Content & Creative

Short-form Video (TikTok/Reels)
Content Ideation & Trends
AI-Generated Content
Visual Layout Analysis

📈

Performance & Ads

Data-Driven Campaign Thinking
Conversion Optimization
User Behavior Analysis
KPI-Driven Content

⚙️

Technical Edge

Python (Marketing Automation)
API Integration & Tracking
Dashboard Building
Database & Backend Logic

🧠

Soft Skills

Creative + Analytical Thinking
Fast Learner & Adaptable
Remote Work Discipline
Problem-Solving Mindset

Education & Credentials

ACADEMIC
FOUNDATION

Strong academic grounding backed by internationally recognized certifications.

🎓

Bachelor of Computer Science

University of Information Technology — VNU HCM

Ho Chi Minh City, Vietnam · Computer Science Major

🌐

TOEIC — 4 Skills

International English Proficiency Certificate

Listening · Reading · Speaking · Writing

🤖

NVIDIA AI Certificate

NVIDIA Deep Learning Institute

Fundamentals of Deep Learning & AI

💡

Computational Thinking

Coursera

Problem Solving & Algorithmic Reasoning